Saturday, November 17, 2007

Finally, i have decided the brand name "DAZZLE" and also some stuff about budget.How much i will be spending on advertising .As i have planned like to start a manufacturing unit in Rajkot and also an outlet and invite distributors through advertising and than later maximize to and also open an outlet in Mumbai.
Before the product is launched company will be spending 10% of the investment on pre-launch.Pre-launch advertisement wil be done 1 an half month prior to diwali.(company launch),through pamplets,local newspapers, cable adds, postersa round the city,etc.and also we wil distributing som samples.so, as to gain som place in the market, as the product launch is during diwali.And through this pre-launch adds company will be inviting distributors also.So,this is a short brief of pre-launch.
And after the product launch ,due to festival time launch company will be giving some offers also, ya so much of expense would not lead to much profit but, to gain some customers and a firm place in the market company is giving such offers.As i am concentrating on product design and packaging also.My target audience would be till age of 35. and i product design and packaging design would be done concentrating the kids and another session for kids above 15.
And soon i will be coming up with my brand name scribbles.(logo).

Tuesday, October 23, 2007

abut my plan

Talking abut fire crackers i thought first it to be less explosive because of noise pollution n air pollution but thn doing 1 small survey...i got to know tht people enjoy more of musical sounds n stuff,it wuld be burst because of some festival, occasion or may be som enjoyment..so if i make it less explosive thn people want enjoy more.and my target audience want be specific ,because all age groups would enjoy it.
And also i hav thought of the manufacturing unit will be in gujarat in Rajkot and 1 outlet in rajkot and may be one in mumbai.and through advertising i wil invite retailers to com take the product n sell it in their retail shop, and also distributors wuld be thr.
And the budget i will show in another few days.the expense on advertising and stuff in som days.

And now abut my branding, i hav com up wid som names plz leave ur comment on wht wuld be better.

lime light
dazzle
flick-a stoke of light
spark
deep(agni)
glare

Or should i think of somthing else please let me n know through ur comments.

Thursday, October 11, 2007

buz logic

To come up with some different and unique project, I have choosen “FIRECRACKERS” for my project.

Firecrackers hold a fascination for both young and old alike. When the rocket flies high and burst opens into an umbrella of colorful embers, people from the ground watch this spectacular in awe, the beauty raining down towards them, which gives them joy, fun and happiness.

Tradition says that the illumination of homes with lights and the skies with firecrackers is an expression of obeisance to the heavens for the attainment of health, wealth, knowledge, peace and prosperity. Another possible reason and a more scientific one for lighting firecrackers is that the fumes produced by them kill insects and mosquitoes found aplenty after the rains.

Firecrackers come in different varieties from the delightfully visual ones to the ear deafening noisy ones. A combination of all makes an exclusive festive package which delights young and old alike. Firecrackers are commonly used all over the world in celebration of holidays or festivals, such as Independence Day, Republic Day, Diwali, Weddings and Sports Hari Raya in Malaysia, and especially the celebration of Chinese New Year by Chinese communities around the world.